Bank of Africa Tanzania (BOA)

Marketing Executive – Branding, Events & Communication

Department: Commercial Department

Reports to: Head of Marketing and Communication

Summary of Responsibilities:

• Marketing Executive – Events, CSR & Communication / Digital is a dynamic role that integrates the planning and execution of events, corporate social responsibility (CSR) and Sustainability initiatives, communication strategies, and digital marketing efforts. This position requires a creative and strategic individual who can effectively manage diverse marketing functions to enhance the bank’s brand and engage with various stakeholders.

Scope of Duties:

• Branding & Marketing
  • Develop and implement comprehensive branding strategies to enhance the bank’s brand equity and market presence.
  • Collaborate with internal teams and external agencies to create compelling brand campaigns. o Ensure consistent brand messaging and visual identity across all marketing channels and materials.
  • Develop and manage marketing campaigns, ensuring they are executed on time and within budget. o Conduct brand audits to assess the effectiveness of branding initiatives and identify areas for improvement.
  • Track and report on the effectiveness of marketing campaigns, making data-driven recommendations for improvement.
  • Analyse market trends, customer insights, and competitive activities to inform marketing strategies.

     Events Management & Corporate Social Responsibility (CSR) & Sustainability.

• Plan, organise, and execute a variety of corporate events, including product launches, press conferences, client appreciation events, and community outreach programs.
• Coordinate all event logistics, including venue selection, vendor management, and promotional activities.
• Develop and implement event themes and concepts that align with the bank’s brand and marketing objectives.
• Manage event budgets, ensuring cost-effective solutions and maximum return on investment. o Measure and report on the success of events, collecting feedback for continuous improvement.
• Develop and implement CSR initiatives and Sustainability efforts that align with the bank’s values and strategic goals.
• Build and maintain relationships with community organizations and partners to support CSR programs.
• Coordinate volunteer activities and employee engagement in CSR initiatives.
• Monitor and report on the impact of CSR and sustainability activities, ensuring transparency and accountability.
• Communicate CSR and sustainability efforts internally and externally, enhancing the bank’s reputation and community presence.

• Communication & Digital Marketing
  • Develop and manage internal and external communication strategies to promote the bank’s brand and initiatives.
  • Create and distribute press releases, newsletters, and other communication materials.
  • Ensure consistent messaging and branding across all communication channels. o Handle media relations, including responding to inquiries and coordinating interviews.
  • Collaborate with cross-functional teams to ensure unified and effective communication efforts.
  • Develop and execute digital marketing strategies to drive customer acquisition, engagement, and retention. o Manage the bank’s digital presence, including the website, social media platforms, email marketing, and mobile app.
  • Create engaging and relevant content for digital channels, tailored to the target audience. o Optimize digital campaign performance, utilizing SEO, SEM, and other digital marketing techniques. o Monitor digital analytics to track campaign effectiveness, making data-driven adjustments as needed.
  • Stay current with digital marketing trends and technologies, continuously innovating to improve digital outreach.

Technical Know How:

• Ability to develop and implement branding strategies and maintain brand consistency.
• Ability to plan, execute, and oversee multiple projects simultaneously, ensuring deadlines are met and objectives achieved.
• Ability to craft clear, persuasive, and engaging messages for diverse audiences.
• Proficiency in analyzing data to measure performance, identify trends, and make informed decisions.
• Ability to generate innovative ideas and approaches for marketing initiatives.
• Excellent teamwork skills, with the ability to work effectively with cross-functional teams and external partners.
• Flexibility to adapt to changing priorities and market conditions.

Professional skills & Experience:

• An Advanced Diploma / Bachelor’s degree in Marketing, Communications, Digital Marketing, or a related field.
• Experience in event management, CSR, corporate communications, and digital marketing.
• Proven track record of successfully managing multiple marketing projects and campaigns.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication abilities.
• Proficiency in digital marketing tools and platforms, including SEO, SEM, social media management, and analytics.
• Creative thinker with a strategic mindset and a focus on driving results.
• Banking and work experience will be an added advantage.
• Computer literacy and familiarity with standard office computer applications, Photoshop, or other media editing software will be an added advantage.

Submission:

All the applicants should submit their application letter,  CV and Certificates not later than 31st May

2024 to email: hr@boatanzania.com

OR

THE HUMAN RESOURCES DEPARTMENT

BANK OF AFRICA – TANZANIA

NDC DEVELOPMENT HOUSE

OHIO / KIVUKONI STREET

P.O Box 3054

DAR ES SALAAM TANZANIA.

NOTE: We shall communicate to only successful candidates who will meet all the requirements above.